Lisbon School of Design, 2018
Célue

Category: Identity Design
​Tools: Illustrator, Photoshop

Development of a visual identity for a designed client and creation of a complex visual system and a conceptual strategy capable of effectively combining brand, marketing, naming and logo.
Célue is a stone brand that aims to bring peace and tranquility to its customers. The product consists in stones that are used to travel to a peaceful place, in order to releave the day to day stress and can be used in jewelry pieces. It’s a personal, sofisticated and calm brand.